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Micro-credential certification in Business Communication CIS3313 (BBM)

Overview: 
Business communication and persuasion is one of the most important aspects of business administration. Students will be taught to present a variety of data in both written and graphical form, and are kept abreast of current developments in communications technology and able to present the information persuasively. The principles of business communications and persuasion techniques will also be extensively covered. 
 
Note: Subject relates to Bachelor of Business Management
 
Programme Fee
Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Discipline: 
Business & Accounting
Entry Requirements: 

Entry Requirements - No 
Min. Age Requirement - 19 Years Old and Above 
Language Proficiency - Yes 
Numeracy Proficiency - No 
Prerequisites - No

Contents: 
  1. Introduction To Communication And Argument
  2. Understanding & Using The Language, Comprehension, Fallacies And Bias In Argumentation
  3. The Importance Of Summary
  4. The Process Of Communication
  5. The Business Letter, Memoranda, Messages, Types Of Letters, Format For Formal & Informal Reports
  6. Meetings
  7. Online Writing, Graphs & Charts And Presentation
  8. Interviews
  9. Information Technology (It)
Assessments: 

Assignment 1 - 30% 
Assignment 2 - 30% 
Final Examination - 40% 

Credit Transfer: 
Upon successful completion of this Micro-credential certification in Business Communication (BBM), students will be able to transfer grades and credits into the following programme(s):
  1. Bachelor of Business Management
Continuing Education: 

Upon successful completion of this Bachelor of Business Management programme and meeting the necessary entry requirements, students will be able to progress into the following programme(s):

  1. Master of Financial Planning 
  2. Master of Accountancy 
  3. Master of Business Administration (Global Business)
  4. Master of Business Administration (General Management) 
Career Opportunities: 

Students can enhance their business communication skills in the workplace by considering seeking training, attending workshops, or working with a communication coach or mentor. Practice actively listening, giving and receiving feedback, and applying these skills consistently in their professional interactions.