This programme aims to develop students' critical thinking, analytical and writing skills by learning to formulate a business plan. Students in this module are expected to apply their skills in planning and executing a plan to a contemporary business situation and evaluate strategic plans in a business setting. This module also provides the opportunity to integrate and apply knowledge from the managerial perspective to develop a viable business plan by considering the organisational resources available in achieving business goals and objectives. Integrating work-based learning and academic learning, commonly referred to as work-integrated learning, will allow students to enhance their ability to fully engage with business and management theories and their applications in a real-world context.

Note: Subject relates to Master of Business Administration (General Management)

Programme Fee