Flexible Learning That Enhances Your Potential
Micro-credential certification in Consumer Behaviour BDB1334 (EDIBA)
This programme is designed to provide you with the competitive edge needed to establish your career path. Learn through a motivating environment based on student-centred learning to acquire further knowledge, skills, techniques and ethics to excel in your career. We aim to increase and enrich your expertise across a broad range of business disciplines and develop skills relating to business operations in areas such as management, administration, accounting, human resource management, marketing and entrepreneurship.
Students will be able to possess the knowledge and skills to understand the concepts of behavioural studies and how the concepts and theories will influence a consumer in the buying process.
Note: Subject relates to Executive Diploma in Business Administration
This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform.
- Consumer Behavior Disciplines
- Social Class
- Personal Influence And Opinion Leadership
- Communication & Diffusion Of Innovation
Assignment 1 - 30%
Assignment 2 - 30%
Final Examination - 40%
- Executive Diploma in Business Administration
Upon successful completion of this Executive Diploma in Business Administration programme and meeting the necessary entry requirements, students will be able to progress into the following programme(s):
- Bachelor of Accounting & Finance (BAF)
- Bachelor of Business Management (BBM)
Student's able to enrich their skills by offering a robust comprehension of customer insights and fostering a customer-centric approach, while the ever-changing nature of consumer behavior underscores the importance of adaptability.