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Micro-credential certification in Consumer Behaviour BDB1334 (EDIBA)

Overview: 

This programme is designed to provide you with the competitive edge needed to establish your career path. Learn through a motivating environment based on student-centred learning to acquire further knowledge, skills, techniques and ethics to excel in your career. We aim to increase and enrich your expertise across a broad range of business disciplines and develop skills relating to business operations in areas such as management, administration, accounting, human resource management, marketing and entrepreneurship.

Students will be able to possess the knowledge and skills to understand the concepts of behavioural studies and how the concepts and theories will influence a consumer in the buying process.

Note: Subject relates to Executive Diploma in Business Administration

Programme Fee 

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Discipline: 
Business & Accounting
Contents: 
  1. Consumer Behavior Disciplines
  2. Motivation
  3. Culture
  4. Social Class
  5. Personality
  6. Perception
  7. Attitudes
  8. Learning
  9. Personal Influence And Opinion Leadership
  10. Communication & Diffusion Of Innovation
Assessments: 

Assignment 1 - 30% 
Assignment 2 - 30% 
Final Examination - 40% 

Credit Transfer: 
Upon successful completion of this Micro-credential certification in Consumer Behaviour (EDIBA), students will be able to transfer grades and credits into the following programme(s):
  1. Executive Diploma in Business Administration
Continuing Education: 

Upon successful completion of this Executive Diploma in Business Administration programme and meeting the necessary entry requirements, students will be able to progress into the following programme(s):

  1. Bachelor of Accounting & Finance (BAF)
  2. Bachelor of Business Management (BBM)
Career Opportunities: 

Student's  able to enrich their skills by offering a robust comprehension of customer insights and fostering a customer-centric approach, while the ever-changing nature of consumer behavior underscores the importance of adaptability.