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Micro-credential certification in Consumer Behaviour MKT2573 (BBM)

Overview: 

The Bachelor of Business Management (Honours) is designed to provide you with skills and knowledge across a range of business disciplines with emphasis on management skills. It prepares you in all aspects of business operations and management through a perfect balance of conceptual academic structure and hands-on practical experience.

This course discusses the behavioural phenomena  of at:
  1. Individual level which covers issues relating to ethics, culture, social class and groups, personality, perception, attitudes, motivation, learning and  personal influence. 
  2. Oganizational level which includes organizational buying behaviour, buying centre (decision making units), market segmentation and behavioural modeling.

Note: Subject relates to Bachelor of Business Management

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Discipline: 
Business & Accounting
Entry Requirements: 

Entry Requirements - No 
Age Experience - 19 Years Above 
Language Proficiency - Yes 
Numeracy Proficiency - No 
Pre-requisites - No

Contents: 
  1. Introduction To Consumer Behavior
  2. Market Segmentation
  3. Organizational Buying Behavior
  4. Culture
  5. Social Class
  6. Personality
  7. Perception
  8. Attitudes
  9. Motivation
  10. Learning
  11. Communication & Influence - Opinion Leadership
  12. Diffusion Of Innovation
  13. Consumer Decision Making Models
Assessments: 

Assignment 1 - 30% 
Assignment 2 - 30% 
Final Examination - 40% 

Credit Transfer: 
Upon successful completion of this Micro-credential certification in Consumer Behaviour (BBM), students will be able to transfer grades and credits into the following programme(s):
  1. Bachelor of Business Management
Continuing Education: 

Upon successful completion of this Bachelor of Business Management programme and meeting the necessary entry requirements, students will be able to progress into the following programme(s):

  1. Master of Financial Planning 
  2. Master of Accountancy 
  3. Master of Business Administration (Global Business)
  4. Master of Business Administration (General Management) 
Career Opportunities: 

Ability to demonstrate social skills, adopting  cultural and psychological theories. Career:Retailing, banking, Advertising & marketing - related careers.