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Micro-credential certification in Integrated Marketing Communication KMC3244 (BMC) **

Overview: 

This module gives students an insight into an important growth area in marketing communication and traces the development of integrated marketing communications while discussing the importance of branding. It provides a theoretical framework and relates it to traditional promotional concepts and marketing strategies.

** indicates that these programmes will be offered soon

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Discipline: 
Communication Studies
Entry Requirements: 

Age Experience - 19 Years Above 
Language Proficiency - Yes
Pre-requisites - No

Note: To enter the Bachelor of Mass Communications (Hons) programmes (Pathway) applicants will need to have the following pre-requisites:

IELTS 5.0

i. A pass in senior high school or its equivalent with a minimum of Grade C (GP 2.00) in any 2 subjects and a credit in English at O level or its equivalent;           

OR
ii. A Level or its equivalent with a minimum Grade E in any 2 subjects and a credit in English at O level or its equivalent;  

OR
iii Matriculation/Foundation with CGPA 2.00 and a credit in English at O level or its equivalent; 

OR 
iv Diploma or equivalent with a min. CGPA of 2.00 and a credit in English at O level or its equivalent;

OR
 v. A Diploma in Media and Communication or its equivalent

Contents: 
  1. Introduction to Integrated Marketing Communications                                                           
  2. The role of IMC in Marketing                                                                             
  3. Organizing for Advertising and promotion                                                                                  
  4. Perspective on consumer behavior                                                                                 
  5. The communication process                                                                              
  6. Establishing objective and budgeting                                                                              
  7. Creative strategy: Planning, development, implementation and evaluation                       
  8. Media planning strategy                                                                                     
  9. Media Communication tools                                                                             
  10. Measuring effectiveness of the promotional program                                                              
  11. International Advertising and promotion                                                                                    
  12. IMC Plan Review                                                                                    
  13. IMC Plan Presentation                                                                         
Assessments: 

Assignment - 60%
Final Exam - 40%

Credit Transfer: 
Upon successful completion of this Micro-credential certification in Integrated Marketing Communication (BMC), students will be able to transfer grades and credits into the following programme(s):
  1. Bachelor of Mass Communication (Hons)
Continuing Education: 
Upon successful completion of this Bachelor of Mass Communication (Hons) programme and meeting the necessary entry requirements, students will be able to progress into the following programme(s):
  1. Master of Arts in Corporate Communication
Career Opportunities: 

Marketing Manager, Brand Manager, Social Media Strategist