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Micro-credential certification in Introduction to Marketing MKT4014 (DIA)

Overview: 

The module helps students master today’s key marketing challenge to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. It also present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing.

Note: Subject relates to Diploma in Accounting

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Discipline: 
Business & Accounting
Contents: 
  1. Introduction To Marketing
  2. Customer Value Driven Marketing Strategy
  3. Marketing Strategy
  4. Consumer Behavior
  5. Segmentation & Targeting.
  6. Marketing Environment.
  7. Product Strategy
  8. Pricing Strategy.
  9. Promotional Strategy
  10. Place/Distribution Strategy
  11. Marketing Information System.
Assessments: 

Assignment 1 - 30% 
Assignment 2 - 30% 
Final Examination - 40% 

Credit Transfer: 
Upon successful completion of this Micro-credential certification in Introduction to Marketing (DIA), students will be able to transfer grades and credits into the following programme(s):
  1. Diploma in Accounting
Continuing Education: 

Upon successful completion of this Diploma in Accounting programme and meeting the necessary entry requirements, students will be able to progress into the following programme(s):

  1. Bachelor of Accounting & Finance (BAF)
  2. Bachelor of Business Management(BBM)
Career Opportunities: 

Students able to learn the basic principles on the latest industry trends, ensuring their skills are relevant and up-to-date. The students also able to learn the effective marketing strategies and adapt to different business environment which can improve their ability and subsequently contribute to the organization.