fbpx Micro-credential certification in Introduction to Strategic Management MGT3333 (BBM) | SEGiUniDigital
Strategic management is essentially the study of how some social systems come to be better than others at fulfilling their, principally economic, purposes. In order to pursue this study, it is necessary to fuse organization theory and economics, with neither discipline taking precedence over the other. Although the course leans quite heavily upon particular theoretical constructs, such as bounded rationality and evolutionary and resource-based theories of the firm, the approach is basically integrative.  In a broader educational context, strategic management can be viewed as having two special roles in the curriculum. The first, as a capstone module that integrates learning from other disciplines, and second, as an ideal medium for honing students’ reasoning skills. In analyzing a strategy case study, they need to combine qualitative and quantitative evidence and come to a rigorously reasoned conclusion.

Note: Subject relates to Bachelor of Business Management

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Business & Accounting
Entry Requirements: 

Entry Requirements - No 
Age Experience - 19 Years Above 
Language Proficiency - Yes 
Numeracy Proficiency - No 
Pre-requisites - No

  1. Introduction To Strategic Management
  2. Strategic Analysis- Macro And Micro Environment
  3. Strategic Analysis- Competitive Environment
  4. Strategic Analysis- Value Chain Analysis
  5. Strategic Capability -Resource Based View
  6. Strategic Capability - Competencies
  7. Strategic Organisational Culture
  8. Strategic Formulation- Business Level Strategy
  9. Strategic Formulation- Corporate Level Strategy
  10. Strategic Formulation -Corporate Level Strategy
  11. Strategic Formulation -  International Strategy
  12. Strategic Implementation- Drift
  13. Strategic Implementation - Organisational Structure
  14. Strategic Implementation- Leadership
Credit Transfer: 
Upon successful completion of this Micro-credential certification in Introduction to Strategic Management (BBM), students will be able to transfer grades and credits into the following programme(s):
  1. Bachelor of Business Management
Continuing Education: 

Upon successful completion of this Bachelor of Business Management programme and meeting the necessary entry requirements, students will be able to progress into the following programme(s):

  1. Master of Financial Planning 
  2. Master of Accountancy 
  3. Master of Business Administration (Global Business)
  4. Master of Business Administration (General Management) 
Career Opportunities: 

This module enables the student to synthesize, evaluate and justify strategic choices and solutions to solve conceptual problems in business environment and organisational perspective.