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Micro-credential certification in Organisational Behaviour MGT4034 (DIBA)

Overview: 

Organizational behavior is the study of both group and individual performance and activity within an organization. This area of study examines human behavior in a work environment and determines its impact on job structure, performance, communication, motivation, leadership and managing change in the organization. 

Note: Subject relates to Diploma in Business Administration

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Discipline: 
Business & Accounting
Contents: 
  1. Introduction to Marketing Management
  2. Marketing Environment
  3. Marketing Plan
  4. Market Segmentation
  5. Marketing Research and Information Systems
  6. Product Management
  7. Product Life Cycle
  8. Price Management
  9. Distribution
  10. Promotional Management 1
  11. Promotional Management 2
  12. Consumer Behaviour
  13. Selecting Marketing Mix
  14. Combined Marketing Mix
Assessments: 

Assignment 1 - 30% 
Assignment 2 - 30% 
Final Examination - 40% 

Credit Transfer: 
Upon successful completion of this Micro-credential certification in Organisational Behaviour (DIBA), students will be able to transfer grades and credits into the following programme(s):
  1. Diploma in Business Administration
Continuing Education: 

Upon successful completion of this Diploma in Business Administration programme and meeting the necessary entry requirements, students will be able to progress into the following programme(s):

  1. Bachelor of Accounting & Finance (BAF)
  2. Bachelor of Business Management (BBM)
Career Opportunities: 

Equips students with insights into the human dynamics that shape workplaces, enhancing their abilities to lead, communicate, collaborate, and contribute positively to organizational success.