fbpx Micro-credential certification in Principles of Entrepreneurship MPU2312 (DMC) ** | SEGiUniDigital

This course introduces the basic concepts, terminologies, principles and methods of entrepreneurship. Key topics covered are entrepreneurial mind-set, creative business idea and sources, international entrepreneurship and business plan. The main emphasis is to impart the skills to analyze business opportunities, and articulate them as a compelling business description, and pitch to an audience of investors, customers, or business partners.

** indicates that these programmes will be offered soon

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Communication Studies
Entry Requirements: 

Age Experience - 18 Years Above 
Language Proficiency - Yes
Pre-requisites - No

Note: To enter the Diploma In Mass Communication programme's (Pathway) applicants will need to have the following pre-requisites:


i. A pass in senior high school or its equivalent with a minimum of Grade C (GP 2.00) in any 3 subjects and a credit in English at O level or its equivalent;           

ii. A pass in SKM level 3 and pass senior high school with a credit in English

iii Certificate or its equivalent and a credit in English.

iv A Certificate in Media and Communication or its equivalent

  1. Chapter 1 Entrepreneurship and The Entrepreneurial Mind-Set 
    1. The Nature of Entrepreneurship
    2. How Entrepreneurs Think
    3. The Intention to Act Entrepreneurially
    4. Entrepreneur Background and Characteristics
    5. Sustainable Entrepreneurship
  2. Chapter 2 Corporate Entrepreneurship                                                                                                                       
    1. Managerial versus Entrepreneurial Decision Making
    2. Ethics: Ethical Conduct of Entrepreneurs versus Managers
    3. Establishing Corporate Entrepreneurship in the Organization
  3. Chapter 3 Entrepreneurial Strategy: Generating and Exploiting New Entries 
    1. New Entry
    2. Generation of a New Entry Opportunity
    3. Entry Strategy for New Entry Exploitation
  4. Chapter 4 : Creativity and The Business Idea  • Trends
    1. Sources of New Ideas
    2. Method of Generating Ideas
    3. Creative Problem Solving
    4. Innovation
    5. Opportunity Recognition
    6. Product and Planning and Development Process
    7. E-Commerce and Business Start-Up
  5. Chapter 5 : Identifying And Analyzing Domestic And International Opportunities                           
    1. Opportunity recognition and the opportunity assessment plan
    2. Information sources
    3. The nature of international business to the firm
    4. The importance of international business to the firm
    5. International versus domestic entrepreneurship"
  6. Chapter 6:Intellectual property and Other Legal Issues for Entrepreneurs     
    1. Intellectual Property                                                                                                                                                           
    2. Product Safety & Liability                                                                                                                                          
    3. Insurance     
    4. Sarbanes-Oxley Act 2002   
    5. Contracts
  7. Chapter 7 : The Business Plan: Creating and Starting The Venture                                                           
    1. Planning as part of the business operation
    2. What is the Business Plan?
    3. Scope and Value of the business plan
    4. How do potential lenders and investors evaluate the plan?
    5. Presenting the plan
    6. Writing business plan
    7. Using and implementing the business plan
    8. Why some business plans fail
  8. Chapter 8: The Marketing Plan                                                                                                                                               
    1. Industry analysis
    2. Marketing research for the new venture
    3. Difference between a business plan and a marketing plan
    4. Understanding the marketing plan
    5. Characteristics of a marketing plan
    6. Steps in preparing the marketing plan

Assignment - 60%
Final Exam - 40%

Credit Transfer: 

Upon successful completion of this Micro-credential certification in Principles of Entrepreneurship (DMC), students will be able to transfer grades and credits into the following programme(s):

  1. Diploma in Mass Communication
Continuing Education: 
Upon successful completion of this Diploma in Mass Communication programme and meeting the necessary entry requirements, students will be able to progress into the following programme(s):
  1. Bachelor of Mass Communication (Hons)
Career Opportunities: 

Entrepreneur, Business Executive