Flexible Learning That Enhances Your Potential
Micro-credential certification in Product Innovation and Management/Big Data Analytics and Business Intelligence ENT4064/BIS4044 (DIBA)
Innovation and development of new products and services are essential for the success of any organization. At the same time, designing and launching new products is risky. Managing the new product development therefore involves identifying new product ideas that have great potential and lowering the risk of their failure. This course discusses the stages in the new product development process and avenues for making the process more productive.
Note: Subject relates to Diploma in Business Administration
Programme Fee
This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform.
- The Organisational Setting
- Approaches to Organisation and Management
- The Organisational Environment
- Individual Differences and Diversity
- Perception and Communication
- Working in Group and Teams
- Leadership in Organisation
- Understanding Management
- Organisation Structure and Design
- Organisation Control and Power
- Strategy, Corporate Responsibility and Ethics
- Organizational Culture and Change
- Organisational Performance and Development
- Work Motivation and Job Satisfaction
Assignment 1 - 30%
Assignment 2 - 30%
Final Examination - 40%
- Diploma in Business Administration
Upon successful completion of this Diploma in Business Administration programme and meeting the necessary entry requirements, students will be able to progress into the following programme(s):
- Bachelor of Accounting & Finance (BAF)
- Bachelor of Business Management (BBM)
Product innovation and management/ big data analytics and business intelligence – Product manager/ Innovation manager/ Data Analytic Manager