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Micro-credential certification in Service Marketing/Cybersecurity MKT4024/BIS4044 (DIBA)

Overview: 

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework for satisfying the consumer and outperform in competitive environments under the services marketing context which fulfil the requirement of the technology generation.  

Note: Subject relates to Diploma in Business Administration

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Discipline: 
Business & Accounting
Contents: 
  1. Introduction to Operations Management
  2. The Strategic Role and Objectives of Operations
  3. Operations Strategy
  4. Design in Operations Management
  5. The Design of Products and Services
  6. Design of The Operations Network
  7. Capacity Planning and Control
  8. Supply Chain Planning and Control
  9. Just-In-Time Planning & Control
  10. Project Planning & Control
  11. Failure Prevention and Recovery
  12. Total Quality Management
  13. Materials Resource Planning (MRP) And ERP
  14. Operations Improvement
Assessments: 

Assignment 1 - 30% 
Assignment 2 - 30% 
Final Examination - 40% 

Credit Transfer: 
Upon successful completion of this Micro-credential certification in Service Marketing/Cybersecurity (DIBA), students will be able to transfer grades and credits into the following programme(s):
  1. Diploma in Business Administration
Continuing Education: 

Upon successful completion of this Diploma in Business Administration programme and meeting the necessary entry requirements, students will be able to progress into the following programme(s):

  1. Bachelor of Accounting & Finance (BAF)
  2. Bachelor of Business Management (BBM)
Career Opportunities: 

Service marketing (Digital Marketing Specialist & Brand Manager). Cybersecurity (Information security manager & Cybersecurity Analyst)