fbpx Micro-credential certification in Strategic Management (MBAGM) | SEGiUniDigital

The programme emphasises the analytical aspects of the decision-making process to enable students to form their own judgment in the dynamic business world.

Note: Subject relates to Master of Business Administration (General Management)

Programme Fee 

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Business & Accounting
Entry Requirements: 

Entry Requirements - No 
Age - 23 Years Above 
Experience - No
Language Proficiency - Yes 
Numeracy Proficiency - No 
Prerequisites - No
Others - No

  1. Essential of Strategic Management
    1. The nature of the strategic formulation, implementation and evaluation activities within the  strategic management function
    2. The evolution of the strategic management framework
    3. The processes needed for integrating analysis and intuition to achieve competitive advantage 
  2. Types of Strategies
    1. Corporate strategies and  Business  strategies 
    2. Diversification strategies
    3. Portfolio and synergy strategies
    4. Competitive strategies
    5. Different aspects of functional strategies
    6. Guidelines on choice of the most appropriate type of strategy to pursue
  3. Strategic Capability and Internal Audit
    1. Identifying the strategic capabilities of organisation
    2. Concept and Sources of sustainable competitive advantage
    3. The use of models like cost/benefit analysis, break-even analysis, financial ration analysis, value chain analysis and internal factor evaluation matrix
    4. Organisation learning
  4. External Environment  Audit
    1. Importance of monitoring external trends and events 
    2. Assessment of the macro environment and the 10 major forces that affect organisations
    3. Key sources of external information and the use of forecasting tools
    4. Assessment of the industry structure and strategic positioning"
  5. Strategic Purpose- Vision and Mission Analysis
    1. The role of vision and mission in strategic management
    2. The process of constructing clear mission and vision and the benefits that arise from this
    3. The role of stakeholders and their influence on vision and mission statements
    4. The impact of Corporate Governance on strategic purpose"
  6. Strategy Generation and Selection
    1. Importance of behavioural, political, ethical and social considerations in strategy generation and selection 
    2. stage framework for choosing among alternative strategies
    3. Developing the SWOT, SPACE, BCG and IE matrix
    4. The role of intuition and corporate culture 
    5. Choices of sustainable competitive advantage"
  7. Globalisation and Network Strategy
    1. Internationalisation drivers and options
    2. Paradox of cooperation and competition
    3. Mergers and acquisition"
  8. Strategy Implementation and Execution
    1. The importance of perceptual maps in strategic positioning
    2. The impact of information systems, business analytics and data mining in the success of the strategy implementation 
    3. The impact of organisation structure and culture
    4. Relationship between functional strategies and strategic implementation and execution 
  9. Strategic Execution and Monitoring
    1. Importance of contingency planning in strategy evaluation
    2. Practical framework for evaluating strategies and the use of the Balanced Scorecard
    3. 21st century challenges in strategic management
    4. Issue of organisation change and evolutionary verses revolutionary change

Written assignment - 40%
Project paper - 60%