Micro-credential certification in Understanding Journalism KMC3054 (BMC) **

Overview:

This programme serves as the introduction to a later module for advertising specialisation. It introduces the discipline of advertising and the basics of advertising research, copywriting, media planning, and advertising management. This module serves as an introduction to later modules in the advertising specialisation and gives learners an overview of the advertising industry and the management of the advertising function. The module traverses the interrelationship of the advertising institutions, the advertisers, the advertising agencies and the media.

** indicates that these programmes will be offered soon

Programme Fee

Awarding Body:

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform.

Discipline:

Communication Studies

Entry Requirements:

Age Experience - 19 Years Above
Language Proficiency - Yes
Pre-requisites - No

Note: To enter the Bachelor of Mass Communications (Hons) programmes (Pathway) applicants will need to have the following pre-requisites:

IELTS 5.0

i. A pass in senior high school or its equivalent with a minimum of Grade C (GP 2.00) in any 2 subjects and a credit in English at O level or its equivalent;

OR
ii. A Level or its equivalent with a minimum Grade E in any 2 subjects and a credit in English at O level or its equivalent;

OR
iii Matriculation/Foundation with CGPA 2.00 and a credit in English at O level or its equivalent;

OR
iv Diploma or equivalent with a min. CGPA of 2.00 and a credit in English at O level or its equivalent;

OR
v. A Diploma in Media and Communication or its equivalent

Credit Transfer:

Upon successful completion of this Micro-credential certification in Understanding Journalism (BMC), students will be able to transfer grades and credits into the following programme(s):

Bachelor of Mass Communication (Hons)

Continuing Education:

Upon successful completion of this Bachelor of Mass Communication (Hons) programme and meeting the necessary entry requirements, students will be able to progress into the following programme(s):

Master of Arts in Corporate Communication

Career Opportunities:

Journalist, Reporter, News Editor, Photojournalist

Flexible Learning That Enhances Your Potential

Micro-credential certification in Understanding Journalism KMC3054 (BMC) **