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Micro-Credential in Consumer Behavior in Hospitality HOS3113 (BAHM) **

Overview: 

This course emphasis on the understanding of service quality and customer relationship management in the hospitality industry. This course focused on the essence of consumer right, consumer perception, self-concept and also the  conceptual idea of marketing, branding and communication in a wholesome.

** indicates that these programmes will be offered soon

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Discipline: 
Hospitality
Entry Requirements: 

Entry Requirements - No 
Age Experience - 19 Years Above 
Language Proficiency - Yes 
Numeracy Proficiency - No 
Pre-requisites - No

Contents: 
  1. Introduction to consumer behaviour
  2. Consumer Perception
  3. Consumer and social well-being 
  4. Learning and Theories
  5. Motivation and affect
  6. Consumer self-concept
  7. Brands Personalities
  8. Attitudes and persuasive communications
Assessments: 

 Test - 20%
 Assignment - 20%
 Presentation - 10%
 Final Examination - 50%

Career Opportunities: 

With great understanding of the hospitality industry through this programme, you can excel in areas such as hotels, restaurants, retailing, transportation, travel agencies, airlines, cruise, and tour operations.