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Micro-Credential in E-Commerce BUS3133 (BAHM) **

Overview: 

This course underlying the essence and knowledge about internet, the infrastructure of e-commerce, security and the marketing aspect of e-commerce in a B2B business segment. It reflect the tremendous business opportunity with regard to traditional and new products and services.

** indicates that these programmes will be offered soon

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Discipline: 
Hospitality
Entry Requirements: 

Entry Requirements - No 
Age Experience - 19 Years Above 
Language Proficiency - Yes 
Numeracy Proficiency - No 
Pre-requisites - No

Contents: 
  1. Introduction to E-commerce  
  2. E-commerce Infrastructure 
  3. Building an e-commerce 
  4. E-commerce security and payment systems 
  5. E-commerce business strategies  
  6. E-commerce marketing and advertising  
  7. Social, mobile, and local marketing    
  8. B2B e-commerce 
Assessments: 

 Test - 20%
 Assignment - 20%
 Presentation - 10%
 Final Examination - 50%

Career Opportunities: 

With great understanding of the hospitality industry through this programme, you can excel in areas such as hotels, restaurants, retailing, transportation, travel agencies, airlines, cruise, and tour operations.