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Micro-Credential in Innovation and Business Strategy in Hospitality HOS4223 (BAHM) **

Overview: 

This module focuses on the innovation and development of the industry, the business strategy for hotel industry, global issues affecting the industry and  the impact on the local hospitality industry.

** indicates that these programmes will be offered soon

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Discipline: 
Hospitality
Entry Requirements: 

Entry Requirements - No 
Age Experience - 19 Years Above 
Language Proficiency - Yes 
Numeracy Proficiency - No 
Pre-requisites - No

Contents: 
  1. Introduction to Strategic Management 
  2. Strategic Management in Hospitality and Tourism
  3. Business Ethics and Social Responsibility
  4. The Hospitality and Tourism Industry Context
  5. The Organizational Context
  6. Financial Analysis of a Hospitality and Tourism Organization
  7. Business-Level Strategies
  8. Corporate-Level Strategies
  9. Network-level Strategies
  10. Strategy Formation
  11. Strategy Implementation and Change
  12. Innovation
Assessments: 

 Assignment - 30%
 Case Studies - 10%
 Presentation - 10%
 Final Examination - 50%

Career Opportunities: 

With great understanding of the hospitality industry through this programme, you can excel in areas such as hotels, restaurants, retailing, transportation, travel agencies, airlines, cruise, and tour operations.