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Micro-Credential in Research Methodology RME3473 (BAHM) **

Overview: 

Research is "creative and systematic work undertaken to increase the stock of knowledge". It involves the collection, organization, and analysis of information to increase understanding of a topic or issue. Basically, approaches to research depend on epistemologies, which vary considerably both within and between humanities and sciences. Therefore, this module provides students with an understanding of ethnographic methods and survey methods. It is designed to equip students with the skills to conduct qualitative and quantitative research. 

** indicates that these programmes will be offered soon

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Discipline: 
Hospitality
Entry Requirements: 

Entry Requirements - No 
Age Experience - 19 Years Above 
Language Proficiency - Yes 
Numeracy Proficiency - No 
Pre-requisites - No

Contents: 
  1. Introduction to Research
  2. Basic Research Process
  3. Conceptual and Theoretical Frameworks in Research
  4. Philosophical Foundations and the Role of Theory in Research
  5. Research Designs and Approaches
  6. Data Collection Procedure
  7. Data Analysis
  8. Research Quality and Ethics
Assessments: 

 Assignment - 10%
 Research Project - 40%
 Final Examination - 50%

Career Opportunities: 

With great understanding of the hospitality industry through this programme, you can excel in areas such as hotels, restaurants, retailing, transportation, travel agencies, airlines, cruise, and tour operations.