Flexible Learning That Enhances Your Potential
Micro-Credential in Tourism Destination Development TOU4253 (BAHM) **
Tourism functional system and characteristics of attractions within the economic, political and social factors influencing a particular destination. Tourism planning and management systems, model, tourism development and management hierarchy, market analysis, planning for suitable site development and management, strategic planning process, natural and cultural resource factors and support facilities factors, evaluation of tourism potential and tourism zones, and concept of tourism destination planning.
** indicates that these programmes will be offered soon
Programme Fee
This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform.
Entry Requirements - No
Age Experience - 19 Years Above
Language Proficiency - Yes
Numeracy Proficiency - No
Pre-requisites - No
- The concepts of destination management and marketing
- The Purpose of Tourism Planning
- The Planning Process
- Destination Planning Concepts
- Site Planning Concepts
- Destination planning
- Destination marketing planning
- Destination management research
- Destination product development
- Destination community and stakeholder relationships and involvement
- Destination leadership, coordination and governance
- Visitor Management
Assignment - 30%
Presentation - 10%
Case Studies - 10%
Final Examination - 50%
With great understanding of the hospitality industry through this programme, you can excel in areas such as hotels, restaurants, retailing, transportation, travel agencies, airlines, cruise, and tour operations.