The Malaysian government places a strong emphasis on Early Childhood Care and Education (ECCE) and has formulated the National Policy for Early Childhood Education. Under this policy, programmes have been introduced to meet the diverse needs of the crucial early years of newborns till the age of six. These programmes provide a solid foundation for healthy growth and development, which expose them to activities in nation building and enhance their readiness for primary school education. The government's involvement in ECCE is evident from its numerous initiatives to make early childhood programmes more accessible especially for less fortunate children and those in rural areas.

SEGi is the trusted provider of ECCE programmes, supplying the nation with thousands of highly qualified ECCE practitioners since 1999. In addition, the government of Malaysia has appointed SEGi as the Champion of Entry Point Project (EPP) 2, Education National Key Economic Areas (NKEA) to mass promote and train caliber practitioners.