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Bachelor of Mass Communication (Honours)

Overview: 

The Bachelor of Mass Communication programme is an engaging and multifaceted undergraduate degree tailored to equip students with the skills and knowledge needed to thrive in the dynamic world of media and communication. This programme is thoughtfully crafted to provide students with a comprehensive grasp of communication theories, media production techniques, and the art of effectively conveying messages to diverse audiences.

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Discipline: 
Communication Studies
Entry Requirements: 

IELTS 5.0

i. A pass in senior high school or its equivalent with a minimum of Grade C (GP 2.00) in any 2 subjects and a credit in English at O level or its equivalent;

OR

ii. A Level or its equivalent with a minimum Grade E in any 2 subjects and a credit in English at O level or its equivalent;

OR

iii Matriculation/Foundation with CGPA 2.00 and a credit in English at O level or its equivalent;

OR

iv Diploma or equivalent with a min. CGPA of 2.00 and a credit in English at O level or its equivalent;

OR

v. A Diploma in Media and Communication or its equivalent

Programme Structure: 
Year 1
  • KMC3013 Communication English
  • KMC3034 Understanding Broadcasting
  • KMC3233 Corporate Communication
  • KMC3244 Integrated Marketing Communication
  • EGL3124 Creative Writing
  • KMC3054 Understanding Journalism
  • KMC3024 Understanding Advertising
  • KMC3044 Understanding Public Relation
  • KMC3224 Psychology in Communication
  • KMC3244 Media Technology & Practices
 
Year 2
  • KMC3063 Mass Communication & Stories of Mass Media
  • KMC3204 Creative & Innovative Publishing
  • KCC4444 Social Media & PR Practices
  • COM4884 Public Opinion & Propaganda
  • KMC3264 Managing Media & Business
  • KMC4424 Media Law, Power & Public Opinion
  • KMC3254 Sociology of Media & Culture
  • KMC3074 Theory and Principles of Communication
  • BUS3023 Business Ethics
  • MGT4193 Environmental Management & Technology
  • ENL3183 Entrepreneurship Development
 
Year 3
  • KMC4436 Communication & Campaign Management
  • KMC4414 Research Methods
  • KMC4456 Industrial Training
  • KMC4446 Research Project
 
Elective course (choose 3)
  • Issues & Challenges in Public Relations
  • Media Relations & Publicity
  • Organisational Communication
  • Public Relations & Media Writing
  • Strategies & Practices in Public Relations
  • Principles of Public Relations
Career Opportunities: 

Upon graduation, students are well-prepared to pursue careers in journalism, working as reporters, editors, or multimedia journalists for renowned news outlets. They can also excel in broadcasting, either as anchors, producers, or behind-the-scenes experts in television and radio. The programme equips them with the skills necessary for public relations and advertising roles, where they can craft compelling narratives and manage brand image. Graduates are also poised to thrive in the digital realm, whether as content creators, social media managers, or digital marketing strategists. With the Bachelor of Mass Communication, the possibilities are limitless, as students are empowered to shape the future of media and communication in diverse and impactful ways.